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  3. Study Set
    CRM The Foundation
  4. Exam
    Exam 9: Understanding the Customercompany Profit Chain: Satisfaction, Loyalty, Retention, and Profits
  5. Question
    Loyalty Programs
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Loyalty Programs

Question 16

Question 16

Multiple Choice

Loyalty programs


A) are more common overseas than in the U.S.
B) now account for up to 20% of companies' new customers.
C) are a $25 billion dollar industry in the U.S. alone.
D) enable companies to collect data and enter into dialogues with their customers.
E) all of the above

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