Which Statement Is True Regarding the Country of Origin Effect

Which statement is true regarding the country of origin effect?

A) Positive effect results in MNCs keeping original marketing concept and minimizing customization
B) Negative effect results in MNCs keeping original marketing concept and minimizing customization
C) Positive effect results in MNCs customizing advertising to enhance reputation, tone down national origin, or remind consumers of another country
D) Production site of a product does not influence customers' product evaluation and buying decision

Correct Answer:

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