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In the SPIN Questioning System, What Is the Purpose of Asking

Question 77

Multiple Choice

In the SPIN questioning system, what is the purpose of asking need-payoff questions?


A) to gather basic facts and information
B) to uncover potential needs of the buyer
C) to focus the buyer's attention on the consequences of not solving a problem
D) to confirm the buyer's understanding of how the solution will help him or her

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