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How Does Need Satisfaction Selling Differ from the Stimulus-Response and Mental

Question 23

Multiple Choice

How does need satisfaction selling differ from the stimulus-response and mental states approaches to selling?


A) Need satisfaction selling focuses on the salesperson and his or her product offerings.
B) The salesperson utilizes statements, questions, and actions to elicit desired responses.
C) The method focuses on the buyer and his or her needs.
D) The salesperson uses persuasion much earlier in the interaction.

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