The Book Differentiates Between Customer Value and Economic Value as Business

The book differentiates between customer value and economic value as business models and the propositions they deliver. The point with differentiating between the two is to show that:

A) economic value precedes the customer value, not the other way around
B) economic value is a monetary value extracted from the customer value
C) a business model can create customer value without creating economic value
D) customer value is the economic value of the customer to the company
E) customer value is the company's aggregate revenue from a customer

Correct Answer:

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