Researchers Have Concluded That Entrepreneurs, with a Certain Degree of Regularity

Researchers have concluded that entrepreneurs, with a certain degree of regularity, make a number of misjudgments and irrational decisions due to letting their thinking be steered by a variety of prejudices and biased reasoning. Some of these mentioned in the book include:

A) affect (one's feelings gain the upper hand)
B) ignorance of facts (misinterpretation or disregard of pertinent facts)
C) joy of optimism (acts according to how one wishes it was in reality)
D) hubris (overestimation of one's ability)
E) lure of little numbers (not taking a realistic approach to costs)
F) magic of big numbers (grossly over-exaggerating positive facts and figures)
G) time optimism (systematically underestimating the time tasks require)
H) overgeneralization (judging reality on the basis of a few observations)

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