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Attention Is the Single Biggest Barrier Facing Advertising Right Now

Question 5

Multiple Choice

Attention is the single biggest barrier facing advertising right now. Which of the following is NOT a reason for this?


A) The attention value of TV commercials is falling rapidly.
B) TV commercials are too often being run as videos on the Internet.
C) The attention value of radio commercials is falling rapidly.
D) Newspapers are increasingly being read online.
E) Today's agency creatives continue to ignore basic attention-getting tactics when designing ads.

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