Brands Have Difficulty Maintaining Dominance in Their Categories as a Result

Brands have difficulty maintaining dominance in their categories as a result of social media because:

A) social media have changed the order of business for many firms
B) brand names are no longer the only signal of quality
C) social networks allow people to provide information about brands to others
D) new companies can use social media to enter previously closed markets
E) all of the above

Correct Answer:

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