Cathy and Jenny Planned a Market Research Study in Which

Cathy and Jenny planned a market research study in which they posted a series of Tweets about their brand of handbags imported from Nepal. They posted on consecutive days in May, July, Sept and Nov and then compared sales results across the dates. Which type of analysis is this?

A) experimentation
B) observation
C) media equivalency
D) media timing
E) response modeling

Correct Answer:

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