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The Purchase Funnel Differs from the Purchase Decision Process Because

Question 16

Multiple Choice

The purchase funnel differs from the purchase decision process because:


A) it is shaped like a funnel and not a sphere
B) the purchase decision process is from the marketers' perspective
C) the purchase decision process leads directly to sales
D) the funnel is shorter than the purchase decision process
E) the purchase decision process examines the behavior of the consumer

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