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    Business
  3. Study Set
    Strategic Marketing
  4. Exam
    Exam 8: Service Marketing Strategies
  5. Question
    _______ Implies That Services Cannot Be Touched and Felt
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_______ Implies That Services Cannot Be Touched and Felt

Question 13

Question 13

Multiple Choice

_______ implies that services cannot be touched and felt. It has to be experienced by the customers.


A) Inseparability
B) Heterogeneity
C) Intangibility
D) Perishability

Correct Answer:

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