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    Business
  3. Study Set
    Strategic Marketing
  4. Exam
    Exam 10: Marketing Communications
  5. Question
    ____ Is a Paid Form of Communication Whereas _____ Is
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____ Is a Paid Form of Communication Whereas _____ Is

Question 11

Question 11

Multiple Choice

____ is a paid form of communication whereas _____ is a sustained effort to establish and maintain goodwill.


A) PR, sales promotions
B) Advertising, sales promotion
C) Press ads, TV ads
D) Advertising, PR

Correct Answer:

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