Multiple Choice
Scenario 6-2
The shortage of professionals is a well-documented global issue occurring in countries with aging populations. As a result, an organization such as BCH, the health-care organization that oversees many diverse unionized health services in British Columbia, is experiencing staff shortages in nursing. Patient waiting times have increased by 500 percent. Sixty percent of nurses will be eligible for retirement in 2014. Young graduate nurses are moving out of the province to health-care providers that are aggressively recruiting and providing new hires with incentives ranging from flexible work alternatives to educational funding support. Twenty percent of nurses are off the job due to illness or injury. Eighty percent of nurses are single parents, support an elderly parent(s) , or are a primary care giver. BCH believes that becoming an "employer of choice" is a way to attract and retain its health-care professionals.
-Refer to Scenario 6-2. What is the process that is designed to raise BCH's profile in a positive manner in order to attract job seekers' interest?
A) image advertising
B) branding
C) person-job fit
D) realistic job preview
Correct Answer:
Verified
Correct Answer:
Verified
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