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Imagine That You Are Developing an Anti-Littering Billboard

Question 21

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Imagine that you are developing an anti-littering billboard.One of the members of your team suggests that the billboard should include statistics about the high prevalence of littering in order to convince people that it is a major problem.Drawing on your knowledge of descriptive and prescriptive norms,explain why this may not work and propose a more effective alternative.

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Emphasizing the frequency of a negative ...

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