Imagine That You Work for a Student Newspaper, and Your

Imagine that you work for a student newspaper, and your job is to sell ad space to local shops. Explain how you could increase your chances of getting a shop to buy ad space if you used (a) the that's-not-all technique and (b) the reciprocal concessions (door-in-the-face) technique. In your answer, first define each of these techniques. Then, for each technique, describe what you would do to convince shop managers to buy ad space.

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The that's-not-all technique involves ad...

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