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    Psychology
  3. Study Set
    Social Psychology Study Set 2
  4. Exam
    Exam 8: Persuasion
  5. Question
    According to the Textbook, Which Route to Persuasion Is Most
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According to the Textbook, Which Route to Persuasion Is Most

Question 6

Question 6

Multiple Choice

According to the textbook, which route to persuasion is most likely to lead to long-lasting attitude change?


A) peripheral
B) heuristic
C) direct
D) central

Correct Answer:

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