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Roar Bros,A Beverage Manufacturing Firm,recently Launched a New Energy Drink

Question 87

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Roar Bros.,a beverage manufacturing firm,recently launched a new energy drink.To make consumers aware of the new drink and to stimulate their interest in it,the managers want to use owned media to promote the new product.In this case,the managers will most likely


A) make short commercials for the energy drink and upload it on YouTube.
B) encourage customers to share reviews about the energy drink on the firm's website.
C) pay for advertising in television,magazine,radio,or newspaper.
D) use display advertising on websites and pay-per-click advertising on search engines.

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