Which of the Following Is a Difference Between a Push

Which of the following is a difference between a push strategy and a pull strategy?

A) Social media are used in a push strategy, whereas personal selling is used in a pull strategy.
B) Wholesalers are targeted in a push strategy, whereas end consumers are targeted in a pull strategy.
C) A push strategy focuses on content marketing, whereas a pull strategy focuses on offering aggressive discounts.
D) No intermediaries are involved in a push strategy, whereas wholesalers and retailers are involved in a pull strategy.

Correct Answer:

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