In the Context of the Strategies for Selecting Target Markets

In the context of the strategies for selecting target markets, which of the following is a disadvantage of an undifferentiated targeting strategy?

A) It results in market segments that are either too small or that shrink because of environmental changes.
B) It often results in sterile, unimaginative product offerings that have little appeal to anyone.
C) It results in cannibalization of products.
D) It increases the production and marketing costs of a firm.

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