Multiple Choice
Ramelson Inc., a footwear and apparel company, features photographs of celebrities wearing Ramelson clothes and shoes. The company launched a commercial for its new line of football shoes. This commercial featured famous football stars as it believes that celebrities can influence customers' buying decisions. In this case, the football stars served as _____.
A) opinion leaders
B) aspirational reference groups
C) nonaspirational reference groups
D) decision makers
Correct Answer:
Verified
Correct Answer:
Verified
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