A Premise of the Boston Consulting Group Model States That

A premise of the Boston Consulting Group model states that:

A) diversification strategies can be risky when firms enter unfamiliar markets even with little or no competition in those markets segments.
B) the cash generated from cash cows should be allotted to question marks and dogs instead of stars.
C) management must find a balance among the SBUs that yields the overall organization's desired growth and profits with an acceptable level of risk.
D) companies must rely on new, unfamiliar assets to develop the type of breakthrough decisions that would determine their sustainability in the future.

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