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In the Context of the Boston Consulting Group's (BCG's) Portfolio

Question 44

Multiple Choice

In the context of the Boston Consulting Group's (BCG's) portfolio matrix, which of the following is true of question marks?


A) It operates in a high-growth industry with a low market share.
B) It generates more cash than it needs to maintain its market share.
C) It has low growth potential and a small market share.
D) It does not require any cash to maintain its market.

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