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Nessca Inc

Question 103

Multiple Choice

Nessca Inc. is a pharmaceutical company. It follows a target market strategy because its products are designed to suit the needs of a group of people with similar characteristics. In this case, which of the following market segments can be targeted by Nessca Inc.?


A) A group of individuals who are diabetic
B) A group of individuals who work in the same organization
C) A group of individuals who are working professionals
D) A group of individuals who reside in the same residential area

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