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The Innovation Diffusion Process Has Been Defined by Rogers as "The

Question 54

Multiple Choice

The innovation diffusion process has been defined by Rogers as "the spread of a new idea from its source of invention or creation to its ultimate users or adopters." The consumer-adoption process focuses on the ________ process through which an individual passes from first hearing about an innovation to final adoption.


A) mental
B) physical
C) manual
D) critical path
E) management

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