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Direct Marketers Can Time Their Offer to Reach Their Prospects

Question 130

Multiple Choice

Direct marketers can time their offer to reach their prospects at the right moment and as a result receive higher readership because of the offer's applicability.An example of such "right moment" timing would be ________.


A) senior citizens receiving offers on retirement planning
B) parents of newborn babies receiving coupons in the mail
C) baby boomers receiving information on first-time home ownership
D) generation Xers receiving retirement-planning offers
E) none of the above

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