All Companies Need to Consider and Evaluate E-Marketing and E-Purchasing

All companies need to consider and evaluate e-marketing and e-purchasing opportunities.Visitors to a Web site will judge its performance on its ease of use and its physical attractiveness.Ease of use breaks down into three attributes: The Web site downloads quickly; the first page is easy to understand; and ________.

A) the Web site interacts with the visitor in some manner
B) the visitor finds it easy to order
C) the visitor finds it easy to navigate to other pages that open quickly
D) the visitor can easily see the product selected
E) the visitor is entertained

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