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Once the Target Market Is Defined,the Marketer Needs to Obtain

Question 147

Multiple Choice

Once the target market is defined,the marketer needs to obtain specific names,which can be obtained by purchasing a list of names.The better lists include overlays of ________ and ________ information.


A) financial; buying groups
B) demographic; financial
C) opinions; interests
D) demographic; attitudes
E) demographic; psychographic

Correct Answer:

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