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Communications-Mix Allocations Vary Between Consumer and Business Markets

Question 14

Multiple Choice

Communications-mix allocations vary between consumer and business markets.Consumer marketers tend to spend comparatively more on sales promotion and advertising; business marketers tend to spend comparatively more on ________.


A) word-of-mouth marketing
B) personal selling
C) direct marketing
D) interactive marketing
E) events and experiences

Correct Answer:

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