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    Exam 17: Designing and Managing Integrated Marketing Communications
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    In Developing Effective Communications,the First Step That You Must Take
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In Developing Effective Communications,the First Step That You Must Take

Question 96

Question 96

Multiple Choice

In developing effective communications,the first step that you must take is to identify your target audience.It is often useful to define target audience in terms of ________ and loyalty.


A) exposure
B) image
C) reach
D) usage
E) none of the above

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