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Modern Marketing Calls for More Than Developing a Good Product,pricing

Question 149

Multiple Choice

Modern marketing calls for more than developing a good product,pricing it attractively,and making it accessible.Companies must also ________.


A) attract popular celebrities to endorse their brands in order to appear credible
B) reach historically underrepresented markets with their products
C) relate to employees on a more personal level
D) advertise exclusively to current users to cement their commitment to the brand
E) communicate with present and potential stakeholders and the general public

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