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In Satisfying Customer Needs,a ________ Marketer Discovers and Produces Solutions

Question 132

Multiple Choice

In satisfying customer needs,a ________ marketer discovers and produces solutions customers did not ask for but to which they enthusiastically respond.Sony is a good illustration of such a marketer.


A) responsive
B) anticipative
C) combative
D) manipulative
E) creative

Correct Answer:

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