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If Your Task Was to Construct a Positioning Statement for a New

Question 92

Multiple Choice

If your task was to construct a positioning statement for a new product that your company was considering as an addition to your product portfolio,what would be the best first step for you to take


A) State the product's cost
B) State the product's membership in a category
C) State who manufactured the product
D) State the image of the product
E) State who would distribute the product

Correct Answer:

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