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    Marketing Management Study Set 3
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    Exam 7: Analyzing Business Markets
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    Personal Needs Motivate the Behavior of Individuals,but Organizational Needs Legitimate
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Personal Needs Motivate the Behavior of Individuals,but Organizational Needs Legitimate

Question 21

Question 21

True/False

Personal needs motivate the behavior of individuals,but organizational needs legitimate the buying-decision process and its outcomes.

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