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With Respect to E-Procurement,Coca-Cola,Sara Lee,Kraft,PepsiCo,P&G,and Several Other Companies Joined Forces

Question 122

Multiple Choice

With respect to e-procurement,Coca-Cola,Sara Lee,Kraft,PepsiCo,P&G,and several other companies joined forces to form a ________ called Transora to use their combined leverage to obtain lower prices for raw materials.


A) manufacturer's co-op
B) supplier's co-op
C) middleman group
D) buying alliance
E) cabal

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