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Wyatt Never Noticed Ads About Jewelry Until He Started Thinking

Question 203

Multiple Choice

Wyatt never noticed ads about jewelry until he started thinking about asking Arianna to marry him. Now every ad for jewelry catches his attention. The approach that explains this is:


A) intrusion value.
B) media multiplier effect.
C) recency theory.
D) three-exposure hypothesis.

Correct Answer:

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