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In Allocating Its Marketing Communications Budget, a Company Such as Hershey's

Question 19

Multiple Choice

In allocating its marketing communications budget, a company such as Hershey's advertises all year, but adds additional advertising during holidays, such as Easter. Therefore, Hershey's would tend to use the ________ schedule.


A) flighting
B) continuous
C) payout
D) pulsating

Correct Answer:

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