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    Business
  3. Study Set
    International Marketing Study Set 1
  4. Exam
    Exam 12: Marketing Communications
  5. Question
    No Promotional Tool Should Be Used in Isolation or Without
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No Promotional Tool Should Be Used in Isolation or Without

Question 2

Question 2

True/False

No promotional tool should be used in isolation or without regard to the other tools; hence, there is a trend toward integrated marketing communications or the IMC process.

Correct Answer:

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