A Major Problem Associated with Using Awareness and Attitude Tracking

A major problem associated with using awareness and attitude tracking to evaluate advertising effectiveness is that

A) they provide no pretest measure on which to base a comparison.
B) they rely heavily on an artificial viewing experience.
C) respondents are shown the advertisement immediately before awareness and attitude measurements are taken.
D) it's impossible to determine if changes are directly attributable to the advertising.

Correct Answer:

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Access For Free