Multiple Choice
The basic premise behind a recall test is that
A) if a person likes an advertisement, he or she is more likely to buy the product.
B) the more a person can remember about an advertisement, the more effective the advertisement.
C) most advertisements will be remembered after three exposures.
D) for an advertisement to work, it first has to be remembered.
Correct Answer:
Verified
Correct Answer:
Verified
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