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There Are Three Basic Elements, Each with a Specific Purpose

Question 54

Multiple Choice

There are three basic elements, each with a specific purpose, in frequency marketing programs. Which of the following is among them?


A) a database which is the collective memory for the program
B) a benefit package designed to attract and retain customers
C) a communication strategy which emphasizes regular customer dialogue
D) all of these together constitute the basic elements of frequency marketing

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