Scenario 9-5 John Deere and Company Has Manufactured Farm Equipment for Many

Scenario 9-5
John Deere and Company has manufactured farm equipment for many years and is now a strong competitor in the residential lawn care equipment market. Deere makes a variety of riding and push mowers that are used by home owners and lawn care companies. Deere has not actively marketed these mowers on the Internet and has hired an Internet advertising consulting firm, Phat Chance to help most this effort forward. John Deere has set a goal for Internet sales of its lawn care products to represent 7.5% of total category sales by the end of next year.
-(Scenario 9-5) Phat Chance relates to managers at John Deere that banner ads have some problems in the marketplace. Which of the following is a common problem with banner ads placed on other firm's websites?

A) only a small percent of surfers click on banner ads
B) many consumers resent banner ads
C) banner ads increase Web page load times
D) all of these are problems with banner ads

Correct Answer:

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