Multiple Choice
Scenario 9-1
The hottest sites on the World Wide Web can attract thousands of visitors. In one month alone, online dating service eHarmony had 3.2 million unique visitors and was the fifth most-visited online dating site. Consumer spending on online personals was $235.3 million in the first half of 2004, up from $214.3 million in the first half of 2003, according to the Online Publishers Association and comScore Networks. ("Friendster, eHarmony in matchmaking deal," Reuters, MSNBCOnline, November 30, 2004)
-(Scenario 9-1) Because eHarmony advertises heavily on television about the benefits of their service, and each ad sends consumers to their website
A) consumers who actually go to the website are already interested in what eHarmony has to offer and eHarmony is engaging in permission marketing
B) it is likely that eHarmony will have a problem being considered to be Spam
C) eHarmony is not really making advertising use of the Internet
D) eHarmony is engaging in "paid search"
Correct Answer:
Verified
Correct Answer:
Verified
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