For Optimal Business Results from a Site, It Should Be

For optimal business results from a site, it should be human-message (interactive) or human-human interaction (like a chat room) because:

A) these approaches generate curiosity and therefore involvement with the advertiser's brand
B) research shows that when consumers engage in these types they have more positive attitude toward the ad and in turn higher purchase intentions
C) research shows such approaches create a bond with subsequent social pressure to buy the sponsor's brand
D) such approaches personalize and "warm up" the coldness of the technology involved in communicating the brand message

Correct Answer:

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