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On a Cost-Per-Thousand (CPM) Basis, the Cost of Web Ads

Question 10

Multiple Choice

On a cost-per-thousand (CPM) basis, the cost of Web ads for the most part


A) does not cost anything, because there is no charge to subscribe.
B) compares favorably with ads placed in traditional media.
C) is much less expensive.
D) is a great deal more expensive than traditional media.

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