Scenario 5-3 A Woman Decides That She's Going to Feed Her Family

Scenario 5-3
A woman decides that she's going to feed her family pasta salad for dinner. She makes a trip to the grocery store to pick up ingredients. She buys a can of Chicken of the Sea brand tuna and a box of Kraft macaroni and cheese. She chooses the Chicken of the Sea because she thinks that the company uses nets that won't harm dolphins, she knows the company has a talking tuna in its commercials, she thinks Chicken of the Sea is tastier than the competition, and it's the kind her mother always buys. She chooses Kraft macaroni and cheese but really couldn't tell you why. Interestingly enough, she has not purchased any other brands of tuna or macaroni and cheese over the past few years.
-(Scenario 5-3) A psychologist and a sociologist would explain the woman's shopping behavior in different ways. Which one of the following statements regarding these different perspectives is true?

A) Neither perspective can give a complete explanation of consumer behavior.
B) Only one of these perspectives attempts to explain why people buy certain brands.
C) The sociologist would consider the consumer as a systematic decision maker.
D) Neither perspective can give a valid explanation of consumer behavior.

Correct Answer:

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