Benefit Positioning Often Refers to the Functional Benefits the Brand

Benefit positioning often refers to the functional benefits the brand offers. What else can it refer to?

A) there are no other kind of benefits
B) powerful emotional benefits that differentiate the brand in situations where all the competitors offer comparable functional benefits
C) the perceived utilities set with which consumers interpret the brand's messages
D) insignificant benefits such as peace of mind or prestige benefits

Correct Answer:

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