Scenario 3-3 In Late 2004 a High-School Teacher Created the First Strictly

Scenario 3-3
In late 2004 a high-school teacher created the first strictly consumer produced advertisement, paying homage to Apple's iPod mini. It turned out to be a phenomenal hit. Since then advertisers have gotten on board and encouraged consumers to submit ads to them. In 2007 four consumer-created ads aired on the Superbowl. They included an ad for Firefox, an open-source web-browser that received 280 entries. The wining entry featured a girl who talks about surfing and then declares "My other browser is a surfboard." When General Motors requested ads for the new Chevy Tahoe was deluged with sharp anti-SUV ads from environmentally sensitive consumers. Nevertheless, letting consumers play the ad game often means that a small investment brings big buzz.
-(Scenario 3-3) In recent years, the center of "creative power" has moved from New York City to another area of the country. The agencies in this region tend to be more creatively oriented, and the high school teacher who created the first consumer produced ad is an example of the creativity of the new center. Which of the shifts below describe that shift?

A) Chicago to Los Angeles.
B) New York City to Toronto and Mexico City.
C) Boston to Denver.
D) New York to California, Oregon and Washington.

Correct Answer:

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