Scenario 2-4 Advertising Is a $300-Billion-Per-Year Business in the United States. Understandably

Scenario 2-4
Advertising is a $300-billion-per-year business in the United States. Understandably, competition for clients is fierce among advertising agencies. There are many different reasons why a client may choose to move its business to a new agency, but there is one constant. The agency that wins the business is celebrated by the press; the agency that loses the business, however, is typically forgotten fairly soon.
-(Scenario 2-4) What type of agency might Subway select to promote its new line of sandwiches and bread to a national television audience?

A) Full-service advertising agency.
B) In-house advertising agency.
C) Creative boutique.
D) Internet publisher.

Correct Answer:

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