A Regional Fast Food Chain, Chopsticks, Features Rice Bowls as a Mainline

A regional fast food chain, Chopsticks, features rice bowls as a mainline product and is interested in expanding into a new market. What type of firm might conduct the research needed to expand into the new market?

A) the advertiser because they know the product best
B) an advertising agency because it is imaginative
C) an external facilitator like a marketing or advertising research firm
D) media organizations because they have large datasets available

Correct Answer:

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