Short Answer
Match
-This feature based headline style concentrates on the feature associated with the brand's key consumer benefit.
A) Niche Marketing
B) Free Standing Inserts
C) Headline
D) Perforations
E) Curiosity
F) Guarantee
G) Warranties
H) Metaphors
I) Subheads
J) Direct
K) Major Benefit Promise
L) Play on Words
M) Body Copy
N) Question
O) Simile
P) Product Name
Q) Overline
R) Announcement
S) Reason-Why
T) Detail Copy
U) How-To
V) Testimonial
W) Underline
X) Humor
Y) Command
Z) Practical Advice
AA) Copy Breaks
AB) Sexual Images
AC) Coupons
AD) Problem/Solution
AE) Reminder
AF) Flag
AG) Scarcity
AH) Order Forms
AI) Slice of Life
AJ) Fantasy
AK) Warning
AL) Talking Head
AM) Personal Benefits
AN) Analogies
AO) Product as a Star
AP) Inherent Drama
AQ) Narrative
AR) Price Point
AS) Authoritative
Correct Answer:
Verified
Correct Answer:
Verified
Q20: Match<br>-Small cuts around individual coupons to make
Q21: Match<br>-A figure of speech and use of
Q22: Match<br>-Sometimes the target needs specific brand uses
Q23: Match<br>-The blocks of copy found on ads
Q24: Match<br>-Something the target often needs to fill
Q26: Match<br>-Brands use these when they reduce the
Q27: Match<br>-An announcement type of subhead that is
Q28: Match<br>-The type of subhead, used in copy
Q29: Match<br>-A headline style that uses experts to
Q30: Match<br>-This headline style tells the target to